I'm thrilled to present the remarkable growth story of the Chesscom Polska YouTube channel, where my role as a social media manager played a pivotal part in its success.

 

During the development of our YouTube strategy, I focused on four key areas: thumbnail design, titles, video content strategy, and audience retention.

 

These strategic elements contributed significantly to our outstanding results.

 

Our visually captivating thumbnail designs and engaging titles worked complementarily to captivate viewers' attention.

 

At the same time, the carefully planned content approach made sure we addressed subjects that truly connected with our intended audience.

 

To sustain their interest, we refined the video structure, enhanced the editing quality, and crafted compelling hooks.

 

These deliberate improvements resulted in a remarkable surge in the channel's performance.

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Our subscriber count soared by over 30,000, doubling our previous total.

The year-on-year ad revenue experienced an astounding increase of 350%, while watch time witnessed a substantial growth of 157%, and views skyrocketed by an impressive 317%.

 

In addition to these strategies, we effectively utilized social media platforms to promote our content, collaborated with other creators to expand our reach, and consistently engaged with our audience through comments and live streams.

 

This comprehensive approach to channel growth has positioned the Chesscom Polska YouTube channel for sustained success in the foreseeable future.