TIKTOK ORGANIC GROWTH CAMPAIGN
START DATE
I set up chess.com TikTok account on April 20, 2022
VIEWS
As of June 8, 2023 our video views amounted to 32,749,063
FOLLOWERS
As of June 8, 2023 we gained 37,051 followers
AUDIENCE
Chess enthusiast living in Poland
LIKES
As of June 8, 2023 we received 1,980,198 likes
AMOUNT SPENT
No money spend on advertising
To achieve these results, I came up with a strategy to create engaging and shareable content specifically designed for TikTok. I proudly named it The EPIC Content Framework. This framework breaks down video content into four categories: educational, playful (funny/memes), informative, and collaboration (EPIC). After posting five videos in each category, I started analyzing their performance to figure out what worked best. This way, I could keep the momentum going and repeat the process for the best possible outcomes.