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TIKTOK ORGANIC GROWTH CAMPAIGN

START DATE

I set up chess.com TikTok account on April 20, 2022

VIEWS

As of June 8, 2023 our video views amounted to 32,749,063

FOLLOWERS

As of June 8, 2023 we gained 37,051 followers

AUDIENCE

Chess enthusiast living in Poland

LIKES

As of June 8, 2023 we received 1,980,198 likes

AMOUNT SPENT

No money spend on advertising

CLIENT: CHESS.COM

Goal: Manage chess.com’s social media channels for the Polish community, including creating a new TikTok account and growing an audience.

HOW DID I DO IT?

Social Media Campaign - Tiktok
How Did I Do It?

To achieve these results, I came up with a strategy to create engaging and shareable content specifically designed for TikTok. I proudly named it The EPIC Content Framework. This framework breaks down video content into four categories: educational, playful (funny/memes), informative, and collaboration (EPIC). After posting five videos in each category, I started analyzing their performance to figure out what worked best. This way, I could keep the momentum going and repeat the process for the best possible outcomes.

The EPIC Content Framework

Let's do something together!

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